In Bloom School · Online video courses
Learn a new skill and hobby with In Bloom School
Our online video courses can be taken at any time, from anywhere in the world and at a pace that suits you.
- LearnOnline video courses
- WhereAnywhere in the world
- WhenAt your own pace
Welcome to In Bloom School
Do you love flowers?
Would you like to learn more techniques? Maybe you're a budding florist who would like help turning your passion into a career?
At In Bloom School, we have created a series of online video courses just for you. You'll be able to up-skill from the comfort of your home, anywhere in the world and at a time that suits you.
These courses will transport you into a world of expert floral knowledge, giving you the confidence and skills to pursue your passion.
Alex x
The courses
Three masterclasses, one passion
Floristry · Masterclass
Introduction to Floristry
Do you love flowers? Would you like to learn more techniques? This online video course will guide you through a whole range of floristry techniques.
£120
Find out more and buy
Gardening · Masterclass
Guide to Gardening
With some simple additions, our gardens can become our havens. This online video course will talk you through gardening essentials, the tools you'll need, how to plant and design principles.
£75
Find out more Buy the course
Business · Masterclass
Start a Floristry Business
Did you know florists and gardeners are said to have the happiest of all professions? If you're creative and would love to start an online floristry business, this course is for you.
£375
Find out more Buy the courseCompare the courses
What you'll learn
Introduction to Floristry
For anyone who loves flowers and would like to learn more techniques. Not only will you learn the essentials, such as how to condition your flowers, but you'll also learn plenty of (sustainable) floral creations to make yourself.
Find out more Already enrolled? Watch your lessons- Introduction
- Conditioning & caring for your flowers
- Floristry tool kit essentials & vessels
- Floristry pin holder arrangement
- Large table centrepiece (using chicken wire)
- Seasonal wreath
- Flower crown
- Hand-tied bouquet
- Bud vase arrangements
- Summary
- Bonus: creating a grid structure
Guide to Gardening
If you'd like to start, or further, your gardening skills and create your very own beautiful outdoor space, this course is for you. You'll learn how to plant, design principles and how to keep looking after your garden.
Find out more Already enrolled? Go to your course- Basic gardening principles: the "whys" of gardening
- Your essential tools
- Planting potted arrangements: single plant type, herb pots & a show-stopping planter
- Deadheading
- Growing from seed: cut flowers & veg
- Pruning
- Planting a border
- Sourcing your plants
- Alex's top tips
Start a Floristry Business
For creatives who'd love to start an online floristry business. Not only does it teach you how to create an array of arrangements, you'll learn the business side of starting an online floristry business too.
Find out more Need practical techniques too? See the Full Business & Practical Floristry Masterclass- Branding
- Essential business: legal, insurances etc.
- Website
- Finding suppliers, plus Alex's list of suppliers
- Finances & pricing
- Social media
- Marketing
- Growth
Learn on video
Alongside Alex, from your own home
Up-skill from the comfort of your home, at a time that suits you.
Flower care & techniques 
Step-by-step arrangements 
Seasonal flowers
Student reviews
What our students are saying
"This course is a must have for any budding florists!"
Leona, The Irish Rose · Introduction to Floristry
"Alex, thank you for your truly amazing floristry course. Your passion is totally infectious!"
Rebecca
"I'm a slow learner, so I loved being able to do this course in my own time."
Lisa
"I absolutely loved this course, very inspirational & I feel like I've learnt so much."
Susan
"Alex is so clearly passionate about what she does, it is impossible not to be wowed."
Emma R · Guide to Gardening
Good to know
Your questions, answered
When and where can I take the courses?
Our online video courses can be taken at any time, from anywhere in the world and at a pace that suits you.
Which course is right for me?
If you love flowers and want to learn more techniques, start with Introduction to Floristry. If you'd like to create your own beautiful outdoor space, choose Guide to Gardening. And if you're creative and ready to start an online floristry business, Start a Floristry Business is for you.
I want to learn the business side and floristry techniques. Is there a course for both?
Yes, our Full Business & Practical Floristry Masterclass covers both the business side and floristry techniques.
Can I give a course as a gift?
Yes, gift vouchers are available for Introduction to Floristry (£120), Guide to Gardening (£75) and Start a Floristry Business (£375).
Can I learn in person instead?
We also run in-person workshops. Take a look at our workshops.
In Bloom School waiting list
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