“OUR AIM is to spread Botanical Joy”
the story
In Bloom & Co was founded in 2017 by Alex, through a passion for flowers and family traditions.
“For over a decade now, I have had a lovely tradition with my Mum, Diane: Every December, we wrap up warm & forage for local foliage, before heading home to warm up next to the fire. We make our wreaths whilst listening to Christmas music, eating mince pies and drinking mulled wine. I initially started In Bloom & Co so that other people could experience our traditions too!”
What started as luxury workshops, eventually became a mission to spread botanical joy throughout the Seasons. From fresh & dried floral creations, to a botanical bath range and our online courses with “In Bloom School”.
about (founder) alex
“I’m Alex. A Mum of two and wife of one, living in Leamington Spa.
I love flowers, Christmas and hosting parties! I feel incredibly lucky that I’m able to do something that I love and I am so passionate about.
I’m also a keen DIYer, skier, bruncher and water sports fanatic (wakeboarding and wakesurfing are SUCH fun!)
I have an unhealthy obsession with curry, chocolate and coriander.
You’ll often find me on instagram where I’m regularly talking about life behind the brand, DIY projects, curry, flowers and sharing tips and tutorials.” Come and say hi!
company ethics
We are a family business, supporting local charities, businesses and the environment.
We love to help raise money for local charities. Since we started in November 2018, we have raised thousands of pounds for various charities, including: The Bluebell Centre (Warwick Hospital), Cancer Research UK & local Warwickshire primary schools. Next on the list are Myton Hospice & Motor Neurone Disease Association.
follow us on instagram @inbloom.and.co
