What You Need To Become A Successful Florist
PASSION
The fact that you are reading this tells me you are already passionate about flowers! You really will be living and breathing flowers, so it’s a good job you do love them!
No more dreading Mondays 🎉 (Monday is actually one of my favourite days of the week since following my passion for flowers!)
KNOWING YOUR NUMBERS
Something that is vital for a business to be sustainable, (but is often overlooked when starting out) is ensuring you are PROFITABLE.
I made TONNES of mistakes in the early days… I was more focused on what people would be “willing” to pay to try and make the sale, rather than breaking everything down to see whether things were actually profitable.
It was a steep learning curve, but I have developed a brilliant pricing spreadsheet that I now use for all aspects of my business, (flowers, workshops and self care products) and this breaks everything down to ensure I am profitable.
Just remember- If you are not profitable, your business simply won’t last.
You can find this epic spreadsheet in the “Pricing” module of our “Start A Floristry Business Course”
CREATIVITY
The chances are, you are already very creative. Embrace it! If you like a certain style, go with it. Your brand will be built around YOU. So stick to the style that you love.
It’s funny, I was always told whilst growing up I was creative, but I never really believed it until I flourished in my floristry journey…. Have confidence in yourself and your creativity!
CONFIDENCE
It is important to feel confident in what you do. This does take time and practise, but it really does reflect in people’s work.
Ways to improve your confidence include practising lots for friends/ family/ or reduced prices in the early days and taking a floristry course to ensure you are using the most up to date practises.
Our “Introduction to Floristry Course” & “Start A Floristry Business Masterclass” have been created to give you the tools, methods, skills and confidence you need.
Just remember- Practise really does make perfect!
A BUSINESS MIND
Just because you are creative, doesn’t mean you will have a successful business. (Although being creative and passionate definitely helps!)
A lot of florists follow their passion with flowers, but it ends up as more like a ‘paid hobby’ for them. This is because either they are not business minded, OR perhaps they are, but don’t feel confident in ALL areas of business.
As business owners, we wear many hats… in fact, we often wear ALL of the hats! And although you might be good at (let’s say) marketing, that doesn’t necessarily mean you are good at finances too (or visa versa).
This is why I felt so passionate to create this course, I’d love to help give you confidence to thrive, fast track your earning potential and enable you to become the best florist you can be.
IF YOU ARE READY TO TAKE
THE NEXT STEP IN YOUR FLORAL JOURNEY…
THIS COURSE WILL HELP:
🌿 Combat The Overwhelm
🌿 Save Time, Energy & Money
🌿 Learn & Feel Confident In All Of The Key Areas Of Business🌿 Gain Confidence & Clear Direction
🌿 Start Earning Sooner
🌿 Speed Processes Up (With Spreadsheet Templates)
🌿 Hold Your Hand (through what can be a very exciting, scary & overwhelming time)
“THIS COURSE IS A GAME-CHANGER!”
“I’VE GAINED A CONFIDENCE I NEVER THOUGHT I’D HAVE”
~ Helen
“I have been working through this course in the evenings. I love how it covers so many elements. I’m still working full time but know that floristry is what I want to do. Before the course I was feeling nervous about starting a business but I feel like I’m not doing it alone and can work through the course step by step.”
~Kristen T
Come & join THE happiest profession!
If you have any further questions about starting a floristry business, please feel free to get in touch.
Alex
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